"Thank you, Mayyim Hayyim, for the place you provide to be immersed in God's compassion, to be freed from my past sins, to be renewed for the coming year."
In some parts of the Jewish world, men visit a mikveh every week in preparation for Shabbat. Today, people of all genders undertake this custom, a physical enactment of the separation of the Sabbath from six other days of the week, a way to slow down and prepare body, mind, and spirit for a day of rest and renewal.
Immersing before major Jewish holidays is another time-honored custom that has been embraced anew. Mayyim Hayyim has created ceremonies for use prior to Rosh Hashanah, Yom Kippur, Passover, and Rosh Hodesh (the new moon).